Uninspired? Jaded? Bored? You Must Keep Blogging And Here’s Why
You know the importance of having a regularly updated blog, and the positive impact it can have on your business. However, writing a blog can be a tiresome activity for many people. Writing doesn’t come naturally to many people, and if you feel that creating a blog is a chore, you will soon lose motivation for the activity.
At Agent Blogs, we love creating blogs, but we appreciate not everyone feels the same. This is why it isa helpful for you to consider the positive reasons to keep blogging, even if you don’t feel motivated to do so.
A good blog positions you as the expert in your field
All professionals and businesses want to feel as though they are the expert in their field. If you are the professional people trust and call on, you get a lot more business.
There are many ways to develop this reputation, but they all involve showing up and doing work time and time again. This is the same with blogging, and the more blogs you post that help your audience, the better your reputation will be.
Like eating healthily and working out, there are long-term benefits associated with blogging that pay off, but you need to put the work in!
You create opportunities when you blog
Each blog you send out into the world creates opportunities and works on your behalf. If you consider a blog post as being a business card, you never know who’ll come across your information. If they like what they see, they might contact you for more information, or even look to use your services.
If you don’t create blogs, there is no opportunity for people to find your content, and this lowers your chances of connecting with others.
You research and study when creating a blog
If you want to create the best possible blog content, you will study and research the topic. This isn’t just helpful for the blog content you write; it will benefit you across your work.
All professionals can benefit by being knowledgeable and feeling confident about the topics they cover. By researching relevant topics, you know more, and this helps you provide a better standard of service to your audience.
A blog creates a platform for feedback and insight
A very strong reason for creating a blog content is to encourage people to talk to you. By sharing your thoughts, you have the ideal opportunity to ask others to share their opinions with you. All companies should be looking for insight from their audience, but a lot of firms don’t realise the best way to encourage conversation is to start it yourself.
Having a blog is a fantastic way to find out what people think of you, and what they want to see.
There are organic search benefits from blog writing
A huge factor in why firms must blog is because it creates opportunities to welcome new people to your site. It is helpful for firms to share links on social media, encouraging people who already know you to check out a post, but good blog content connects with search engines.
If your blog post is shared by platforms like Google when a potential customer searches for something, you have a great chance of connecting with them. If that user clicks on the link and comes through to your blog, and they enjoy the content, you might pick up a new follower.
If that person buys from you, recommends you to someone else, shares content or just engages you in some way, there is a tangible benefit from the blog.
Contact Agent Blogs to remain motivated in creating blog content
There will be days, or maybe even months, when the thought of creating blog content is a big challenge. However, the benefits of blogging will hopefully help you get out of a funk you have found yourself in.
If you need more encouragement in creating blog content, or you want Agent Blogs to do the work for you while you reap the rewards of great blog content, get in touch, and we’ll be happy to assist you.