Round-Up Articles Help Bloggers Reach An Audience

In general, it is easy to see why industry experts advise people to create a blog post on a single topic, or on a collection of well-connected topics.

This approach is helpful when looking to achieve better search engine results, and it is also useful when pushing people towards your site. When you have a focused page, all the traffic you drive to that page should be related, which means everyone lands on a relevant page. This approach will help you retain users and be treated as a trusted source.

Sometimes you need to buck the trend

Of course, while it is good to follow the rules of what works and what makes sense, you should also try something else on occasions.

Bands release greatest hits collections; TV shows offer up clip shows and your blog site can provide round-up articles to help you reach an audience.

Once you have a good collection of blogs on your site, it makes sense to round them up every so often into a single blog post. You can pull out key points or interesting passages from each article, and make sure there are links from the new page heading to the full blog post, if people are looking for more guidance or information.

You can even create round-up posts on certain topics or areas if you have enough blog content to go around. Then again, it might be you want to give an overview of all your content, and if that is the case, you can do so.

At Agent Blogs, we are more than happy to help you curate your blog content into a format that allows you to connect with your audience. If you need advice on round-up articles, we can help.

What is happening in blogging right now?

The New Blogging Statistics for 2021, compiled by Orbit Media Studios spoke with more than 1,000 bloggers.

Their study found that most bloggers post every week or at least a couple of times a month. The breakdown of responses is as follows:

  • 30% of respondents say round-up articles are the most effective in achieving “strong results”
  • Only 23% of respondents say How To articles are effective in achieving “strong results”

These responses shouldn’t be surprising.

While How To articles are often the backbone of a blogging platform, with the study saying 76% of respondents post this style of content, it is perhaps easy to see why these articles leave the reader feeling a bit lose.

With more than three quarters of respondents saying they create this style of content, it is everywhere, and it can be difficult for a first-time website visitor to form an impression of the site or company from this style of post.

If you create a How To post, you need to try and infuse it with personality, or something which not only makes it stand out from the crowd, but which ensures people recognise it as your content.

There is nothing wrong with How To posts, and there should be some on your site. However, if you are looking to achieve the best possible results, you can see why round-up articles are effective.

A good round-up article will take some of your best content and place it together. This means someone landing on your site for the first time gets a very quick introduction into what you do. This should help you make a stronger impact on them, and if they like what is on offer with this style of content, they will be interested in signing up for further updates.

You will also find that a good round up post can connect around your site. You will have many opportunities to create internal links that allow readers to read in greater detail about certain ideas. This is perfect if people are going to hone in on particular area of your business.

Of course, having a round-up page also provides you with a single page where you can direct a lot of traffic towards. No matter what sort of traffic generating strategy or strategies you use, knowing that you can take a lot of people to one post or page is brilliant.

By having various topics and ideas in a single page as an overview, you can catch a lot more people, and you should see a positive return in retention when people land on these pages.

Contact Agent Blogs to create round-up blog posts

If you have a lot of great blog posts, you want to increase the chances of people seeing it. You will hopefully have a traffic strategy aimed at helping people find your blog, but there is no harm in giving your content a second chance of success.

With many bloggers believing round-up articles offers “strong results”, this is something your business should look into.

At Agent Blogs, we are firm believers in repurposing blog content, squeezing as much use and benefit out of every post. A round-up blog is the perfect example of how you can give blog content a fresh lease of life, and we are here to help you achieve better results.

At Agent Blogs, we deliver blog content tailored to your business, tying in with the needs of your audience, and which get results. If you are looking to achieve great results, contact us today, and we will be more than happy to assist you.