Estate Agents: Quality content is the key to your success

It is likely that you have heard that content is essential to drive traffic to your site and persuade potential customers that you are the estate agent they should trust. Content can develop your reputation, it can help you rank highly on search engines and it can win instructions, but it is important to realise that not all content is the same. Quality content is the key to your success, and Agent Blogs can help you create high-quality content.

People come to you for support and guidance and services because you are the expert. Therefore, your content should show that you are the expert in your local property market, and therefore you need to offer quality content.

Keywords alone will not help you achieve success

Too many estate agents have read about the importance of keywords and content and then shove content together quickly to rank. This was a tactic that used to work but in the long-term, it wasn’t successful for firms and today, it is a very bad tactic. Search engine algorithms are re sophisticated now and they don’t solely rank of keywords, they want to make sure that the content offers value to the reader.

Low-quality content doesn’t offer value to readers and therefore it won’t be well-ranked, and it won’t drive traffic to your site. Therefore, you need to focus on crafting high-quality content because this will rank and help you drive traffic, but more importantly, when people read the content, they will form a favourable opinion on you.

Many firms pay for advertising which ensures prospective clients land on their site. There is nothing wrong with this strategy but when a user lands on the site, there needs to be excellent quality content that persuades them of the benefits of choosing this agent over a rival agent.

Your content must persuade clients to use your services

Consumers have options when looking for an estate agent and if your web content doesn’t persuade guests that you are an expert or specialist in the local area, why should they choose you over another firm? They probably won’t, and therefore, great content is essential, because it not only drives traffic to your site, it makes sure people choose you and what you have to offer.

There will be estate agents who don’t think content matters because you still need to promote. Fantastic content by itself doesn’t get people linking to your or taking action, but reliable content provides you with the platform to ensure people want to use your services. Therefore, you can then promote your services in and around this content, and this will help you improve conversions and gain instructions.

Making a move in the property market is one of the biggest challenges a person will make in their life, so you want to provide them with confidence. Offering reliable and persuasive content provides people with confidence and you’ll find that they are more likely to use your services.

As an estate agent in a highly competitive market, you want to make sure you stand out from the crowd and that people trust you. We understand this at Agent Blogs, and we are here to ensure you deliver fantastic content that persuades and converts every time.

Agent Blogs UK can write on all property subject matters for your Estate & Letting Agency business.

Our prices are very affordable, 5 x 500 word blog articles, with an image for each blog and upload to your website is just £125 + vat a month!

Contact us today to see how we can help grow your Estate & Letting Agency business.

Thanks for reading.

Kind Regards

Ian Watson


Agent Blogs