Do Your Business Rivals Blog?
In an ideal world, you would have no business competitors and everyone who was looking for a product like yours would choose your company.
Of course, this is far from an ideal world, and if you are the only company who does remotely what you do, there is a very good chance there isn’t much interest in what you offer.
Therefore, businesses need to be aware of their rivals, and it makes sense to know what they are doing. While you should focus on what you do, and make every effort to be the best business you can be, it also makes sense to pay attention to what your competitors.
Knowing what your peers do well can help you to deliver a greater standard of product or service. Being aware of limitations of gaps that your rivals have can help you provide a product or service which better meets the needs of your audience.
The same can be said for the website content offered by your rival, and it is important to know if they have a blog.
If your rivals have a blog, you need one too
Putting it simply, you don’t want to fall behind your rivals, and you don’t want to give them opportunities to connect with an audience that you aren’t taking.
Blogs are brilliant for:
- Showcasing your personality and showing why you are different from other companies
- Developing a personality and brand that people remember, buy from and recommend
- Placing content that you can share on social media, driving people towards your website
- Boosting your search engine rankings, helping to connect with more new fans
These are all reasons why it makes sense for a business to have a blog, and if your peers have one, and you don’t, they are in position to enjoy these benefits.
If your rivals don’t have a blog, you really need one
Of course, the opposite might be the case, and it could be that no one in your industry has a blog. If you are in a sector that some people see as “dry”, you might wonder if it is possible to create interesting blog content.
The important thing to remember is that it is always possible to create interesting and relevant blog content. By focusing on what you do, and what your audience expects from you, while adding a touch of personality, you have a chance to create content that connects you with your audience.
If you can add in some keyword focus, you will boost your chances of ranking well on search engines, and this means that having a blog is likely to pay off.
What do your rivals do?
While you should never directly copy your rivals, there is a great deal to be said for knowing what other firms in your sector do. If there are things on a rival’s blog that you like, you can incorporate it onto your own blog, but you should do so originally, and you should do it better.
If there are things you dislike on a rival’s blog, you should avoid doing this.
You should also review their site to see if their blog is successful at driving traffic towards the site. If they are taking a keyword focused approach to their website and blog, they might be ranking well on search engines. If they are, this will likely deliver a lot of organic traffic to their website.
If this is the approach taken by a rival, and it is helping them gain new clients, it would be advantageous to take a similar approach, but as always, do it better.
You also need to consider how blog content compliments social media content. Good blog content not only works well for the reader and helps improve search engine rankings; it performs well on social media.
This means people are liking, sharing and clicking on the social media content to get through to the site. This is a big reason why firms use blogs, as it can have a brilliant impact on their reputation, on customer awareness and website traffic.
Reviewing what your competitors are doing can give you great ideas while providing you with the platform for success.
Contact Agent Blogs to build a blog that defeats your rivals
At Agent Media, we understand how crucial it is for businesses to acknowledge their business rivals, and to ensure that you stay ahead of them. This is as relevant for blog content as it is for any other aspect of your business.
Whether your peers have a blog or not, we will help you get ahead and stay ahead, which will only be of benefit to you in the long-term.
If you want blog content that ensures you stand out in a competitive market and that you are the obvious choice for your customers, contact Agent Blogs today, and we will be more than happy to help you create a blogging plan for success.