In a highly competitive market like the property market, it is vital that you promote your estate agency or property services on a regular basis. However, when it comes to social media, firms need to realise that the rules are slightly different. The “social” aspect of social media is often forgotten about by businesses.
A lot of people use social media to stay in touch with friends to have fun or to make sure they remain up to date with their favourite team, musician, TV show or another form of entertainment. Yes, social media is a great way to get your news (both real and fake news) and be aware of local events or issues, and inevitably, it provides companies with a chance to promote their products and services. However, this isn’t a priority for your audience and the people you want to reach on social media.
Estate agents need to be savvy with their use of social media
Therefore, estate agents must be savvy with their use of social media. Yes, you should promote your activities and detail why you are the company that people should trust when they are keen to move in the property market. However, you also need to make sure that you tap into the fun or entertainment aspect of social media too.
You may think that is going to be difficult to achieve but you may be surprised at the impact you can have on your audience without resorting to promotional activities. As an estate agent, it is likely you are based in or operate from a local area. The importance of local content cannot be stated enough on social media, but it is something that is sometimes overlooked.
Given that much of the focus on the internet is about connecting the world and bringing people together, it is perhaps understandable that people look at the big picture. However, no matter how close or small the world seems, people are keen to know more about their local area, to learn about local places of interest and to read reviews or testimonials of local shops.
Shine a spotlight on other businesses in your local area
You may be surprised by this, but your estate agent is as likely to gain more new followers by reviewing other stores or retailers in your area than continually talking about your own services. When firms post promotional activity, a lot of people switch off or choose to be wary about what is being said. However, when people see reviews by someone talking about a different shop or store, and it is a genuine review, they will take an interest. This is because people want honest opinions and feedback about stores, they may use.
If you commit to commenting about your local area, offering insight and knowledge, you will find that people will view you as a trusted source in the local area. Over time, this will position you as a trusted source that people recognise and recommend to others when it comes to choosing an estate agent. After all, if you support the local community and know the ins and outs of the local area, there is a strong chance that you will be the ideal estate agent to promote a home or connect a buyer with their ideal property.
The blog and social media content you create has to be about more than your business or services. Some estate agents struggle with this but at Agent Blogs, we are here to help you connect with your audience and show your local credentials. When you need to connect with your audience, rely on us to ensure you reach out successfully.
Our team of UK writers can write on all subject matters for your Estate and Letting Agency. We find writing about the local property market goes down a treat for vendors, landlords, buyers and tenants. Providing good quality content that your target audience finds of value will gain trust and generate more enquiries.
Contact Ian Watson (Founder) today on 01480 589003 or email email@example.com to discuss how we can help you generate more enquiries through the power of content marketing.