It takes a certain level of confidence or belief to be an estate or letting agent. It is often a challenging industry, and you need to be ready to face a lot of setbacks and even rejection. However, when you achieve success, it is a tremendous feeling.
Most agents have developed a range of specialist skills, strategies and techniques that help them achieve success.
It is important you share these with prospective clients, but when? You probably don’t want to make it the first thing you mention, as this might overwhelm some clients.
However, you also don’t want to leave it too late, because a prospective client might have decided to choose another agent by this point.
A good blog post is always timely.
So, it makes sense to have a place packed full of your skills and expertise ready to be utilised at a moment’s notice. The best place for an estate or letting agent to share this content is on your website, and particularly, your blog.
Blogging to showcase your specialist skills makes sense, because it will provide benefits and connection opportunities in a number of ways.
A relevant blog post can be shared with prospective clients directly
If you are talking with a prospective vendor and landlord, and your specialist skills or relevant experience comes up, direct them to your blog post that details what you do, and why you are right for them.
This allows the vendor or landlord to review your skills at a time that suits them, and without you standing over them. Having a page or page that details your various skillsets means that no matter the situation, you can direct people to a more detailed page.
This will show you are prepared, and it will likely lead to prospective clients checking out similar pages. Before you know it, a prospective client has developed a full picture of you, what you offer, and why you are ideal for their needs.
A relevant blog post is great for sharing on social media
You know you need a social media profile, but before too long, you start to worry about keeping your page fresh. It is a good idea to create blog content that can be shared on social media. This will drive people to your site, but it also creates many ways for you to connect with prospective clients on social media.
A skill-laden blog post can help you rank higher on social media
You should always have social media when you create blog posts. If your specialist skills or experience are in selling bungalows in your local area, a relevant blog post can help you rank highly on searches for this topic.
An agent with a page about helping landlords find and tenants has a better chance of ranking well for these searches.
It is one thing to create content which helps you connect with people who already know you, it is another thing entirely to get in front of people who don’t know you, but who are interested in what you offer.
If you are an estate or letting agent looking to win instructions and gain new clients, you need to target and connect with prospective clients. At Agent Blogs, we are social media and content specialists, and we are pleased to say we have assisted estate and letting agents and agencies connect with their audience, develop their reputation and gain instructions.
If you want to learn how great blog content allows you to showcase your specialist skills, ultimately winning you instructions in a challenging time, contact us today.