Blogging To Increase Volume Of Valuation Enquiries

One of the most popular, and effective lead magnets an estate or letting agent can offer is a valuation service. To maximise the impact of your valuation service, which allows you to collect contact details while showcasing your worth to a prospective client, you should promote this offer.

Social media posts and ads are useful, but you will find blogging to increase the volume of valuation enquiries makes sense. You want to reach as many people as you can, and there are many reasons why blogging is a smart move when you want to connect with as many people as possible.

Talking about local property valuations piques people’s interest

In your blog post, you should talk about the value of homes in your local area. This is always a great topic for agents to discuss. It shows they have local knowledge, it is of interest to readers, and it is a great platform for future work.

It is natural for people when reading about the value of homes in their local area to then wonder what value their home holds. By offering a way to sign up for the property valuation service, you capitalise on this curiosity.

Explain the benefits of a property valuation

While most people are aware that property valuations are part of the sales process, they may not understand why, or what the benefits of this service.

With a blog post, you have the opportunity to discuss valuation enquiries in greater detail, how they are determined, and why homeowners or landlords should consider them to be a useful tool.

Detail the next steps you offer after a property valuation

With your blog, you can answer questions that people about what follows the valuation service. No matter what you do, there will always be people with reasons to doubt you or to decide against what you are offering.

By explaining the following steps, you can put people at mind, and create commitment from people who previously wouldn’t have enlisted yours services.

Good content on local property valuation will help you rank on search engines

When it comes to blogging, you should always consider the positive impact on your search engine ranking. You want to capture everyone looking for a property valuation service in your local area, not just the people who already know you.

A well-constructed blog piece can help you to rank highly on search engines for this search, allowing you to connect with more prospective clients.

If you are an estate or letting agent looking to win instructions and gain new clients, you need to target and connect with prospective clients. At Agent Blogs, we are social media and content specialists, and we are pleased to say we have assisted estate and letting agents and agencies connect with their audience, develop their reputation and gain instructions.

If you want to learn how great blog content can increase the volume of valuation enquiries you receive, ultimately winning you instructions in a challenging time, contact us today.