Blogging To Drive Traffic To Your Site
If you are looking to blog, you need to have a purpose. One of the most common reasons cited by estate and letting agents in setting up a blog is to drive traffic to your site.
This is understandable.
Most agents think that when a person lands on their site, they’ll see a great range of available properties, and a wide selection of services on offer. If you think all you need to convince a landlord or vendor to choose you is the chance for them to see what you do, it makes sense you should do everything you can to drive people to your site.
You can pay for ads, and in many ways, this is a smart option. With Facebook ads, you can target the right people, and enjoy a good return on your investment.
However, you also want to reach people organically. This is more affordable, and it is often more effective. Blogging is a fantastic way to drive traffic to your site, and it is effective in all the following ways.
SEO – Blogging helps you to be found on search engines
One of the great things about organic search is you can connect with people who until they land on your site didn’t know you existed. If people are looking for an estate or letting agent in your area, you want to be in the mix, and this means being ranked on search engines.
There are many factors associated with search engine rankings, but Search Engine Optimisation, or SEO, matters. When the content on your website corresponds with the searches your prospective customers use when looking for professional assistance, you are ranked.
If your content is so effective that it ranks on the first page of Google or Bing, you enhance your chances of people clicking on the link, and visiting your website.
Therefore, a focused blog approach that is based on answering the questions your audience has, and connecting with the search terms they use, is a valid purpose for blogging.
Blogging can be fun, and many people like to talk about themselves and their industry. However, it is vital to blog with purpose, and creating content that connects with search engines and users is vital.
At Agent Blogs, we help estate and letting agents create blog content aimed at their users, and their searches.
Facebook – Social media sharing drives people to your site
We all know how massive social media is, and Facebook remains the number one social media site for adults. There is an argument that platforms like Snapchat and TikTok are more important for youngsters, but for now, this isn’t the area the property or lettings market has to worry about.
Facebook is the leading platform for agents, and you want to create content that is aimed at this audience. Agents should have a Facebook page, and you should look to develop relationships on Facebook.
However, you also want to move people off Facebook, and onto your site. A great way of doing this is by creating interesting blog content, and then sharing links to the blog content on Facebook.
Knowing what your audience wants to read about is the starting point, because when you have interesting blog content, people will click the link to read more.
This doesn’t mean you should create “clickbait” titles or offer misleading content. Your audience is looking for guidance and information in making a move in the property market, or in letting property.
Your blog content can fill a need for your audience, and when you share this on Facebook, the right people will take an interest in what you offer.
YouTube – Repurposing your blog as a video is a great way to reach more people
One of the mistakes many people and businesses do is only use a blog once. When you post a blog, and share a link to it, this shouldn’t be the end of the promotion for that blog content.
You should share many links to it over a period of time. You should also create other content from it. If there are bullet points in the blog, create an image or infographic with these bullet points. If there is a quote in your blog, create an image for it and share on your site.
You can also use the blog content as a script for podcasts, Facebook Live videos and of course, YouTube.
YouTube is the second most popular search engine in the world, and it is owned by Google. Many agents have achieved success on Google with YouTube videos, and you will have likely seen video content on the first page of search engines.
Therefore, use the blog content to create a video, and then upload this video to YouTube (and any other video platform) and share a link to your blog or website.
Email newsletter – Give people who already hold an interest in you, a reason to visit your site
If you don’t have an email newsletter, you should start one. When you have the contact details of clients and prospective clients, it becomes easier to reach them.
When you have an email newsletter and clients, you have an opportunity to send people who already have an interest in what you do to your website.
You always need a hook though, and this is where blog content comes in. If you have an interesting or relevant blog, promote it to your audience, and tell them they can read all about it on the site. Add a link to the blog post, and you will have people visiting your site.
If you do this every week, or even every couple of weeks, you can build regular traffic heading to your site.
If you are an estate or letting agent looking to win instructions and gain new clients, you need to target and connect with prospective clients. At Agent Blogs, we are social media and content specialists, and we are pleased to say we have assisted estate and letting agents and agencies connect with their audience, develop their reputation and gain instructions.
If you want to learn how great blog content helps you drive traffic to your site, ultimately winning you instructions in a challenging time, contact us today.