Blog Goals For 2022 – Set Them Now

New Year, New You, or so the saying goes.

It is easy to see why so many people decide to make positive changes at the start of a year. There is no need to wait until January, but with so many people making alterations to their life (or business), there is considerable support.

Therefore, if you want to make 2022 the year that you achieve great success with blogging for your business, it helps to set goals.

Why do people set goals?

Having a goal is helpful as it helps you move towards something. Knowing that you want to reach a certain point, in any aspect of life is easier if you can visualise it, or at least recognise your progress towards something that matters.

We are pleased to say we have helped many companies achieve considerable success when it comes to blogging, and a lot of the longer-term success is down to setting goals, and working with these goals in mind.

What are examples of blogging goals?

If you agree that it is good to have blogging goals, but you are unsure of what blogging goals you can achieve, please consider the following examples:

  • Answer questions from your audience
  • Attract new people to your business
  • Connect with industry specialists and influencers
  • Create more engagement amongst your existing community
  • Publish a set number of blog posts per month/each year
  • Reach a set amount of website visitors each month/year
  • Receive a set number of blog comments each month/per year
  • Share industry or local news
  • Spotlight and promote a particular product or service

Set parameters for your blog goals

You will see from the list above that some of the goals are more focused than others, and bring in the concept of measuring your success. This is essential, and if you are familiar with the concept of SMART goals, you should use this when setting blog goals.

SMART stands for:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Timed

When you set blog goals in this framework, it makes them more real.

Having a specific goal is important as it focuses you on what you want to achieve, and a goal should be measurable so as you can determine whether you achieved success or not.

The goal should be achievable. It would be nice to bring in one million new subscribers a month, but if you currently do well to bring in five new subscribers a month, setting a goal of one million is highly ambitious.

Similarly, the goal should be relevant to your business, because there is no point in aiming for a goal that has nothing to do with your business.

Finally, when you set a time element to your goal, it gives you a deadline to work towards. Many people find this helps them work harder, but also, it ensures you have a clearly defined cut-off point by which to measure your success.

From the list above, we can take the example of “Publish a set number of blog posts per month”. This is a good framework for a goal, but by itself, it says nothing.

However, if you say you are going to publish 8 blog posts a month, you have a SMART goal.

It is specific in saying that you are going to publish eight blog posts, and as you can count the posts, it is measurable. While eight blog posts accounts to two per week, which is a lot for many people, it is in achievable goal. If you create content that is relevant to your business, then you will find that it is relevant, and as you want to achieve the goal within one month, there is a timed element.

Similarly, if you take the example of “Reach a set number of website visitors each month/year”, you can make this a more robust goal by placing it into the SMART framework.

You can say you intend to reach 5,000 website visitors each month for a year.

This is a specific goal as it mentions a number with respect to an outcome, and as you can count the web site visitors, it is a measurable goal. Welcoming 5,000 people each month is a lot, especially if you are starting out, but it isn’t an impossible goal, so it is achievable. Driving traffic to your website is relevant, and again, by looking at the number of visitors per month, over the course of a year, you have a timed element in place.

Analytical tools will help

If you want to make sure you are on the right track for achieving your goals, there is a lot to be said for having analytical tools in place. Knowing how many people land on your site each day, and where they came from and where they go next is useful information.

When you can dig into where, when, why and how people come to your website, and what they do next, you get a better understanding of what is working for you, and what perhaps needs tweaked.

While there are many third-party analytical tools, and software or plugin solutions, there is a lot to be said for starting with what Google offers you.

Given most businesses focus on blog goals to improve their standing on Google, it makes sense that you utilise the tools Google provides you with on this matter.

The following are all Google analytical tools:

  • Google Ads
  • Google Analytics
  • Google Data Studio
  • Google Optimize
  • Google Search Console
  • Google Surveys
  • Google Tag Manager
  • Looker

Not all of them will be relevant to your business. If you currently aren’t running ads, this isn’t of benefit to you, if you don’t intend on running surveys, then Google Surveys is of no interest to you, and so on.

However, Google Analytics and Googler Search Console is likely to be of considerable interest, and it is worth your while looking into what these tools offer for your business and blog.

Contact Agent Blogs to make 2022 your year

At Agent Media, we know the start of a New Year is a perfect time to set goals and focus on moving forward with your business. We have helped many companies develop blog plans, and we can ensure you achieve success.

If you want blog content that helps you in the short and long-term, contact Agent Blogs today, and we will be more than happy to help you create a blogging plan for success.