Average Blog Posts Are Getting Longer

There was a spell when the standard blog post was 500 posts. This is a good amount of words to write, and it also feels like a good number of words for someone to read. Therefore, the people creating the blog content, and the reader, are catered for.

However, things change.

The number one reason blog posts were pegged at least 500 words was as much down to a belief that Google wanted to see posts of at least 400 words, but hopefully more, when it comes to ranking for keyword search terms.

This then became the norm for blog posts, and most people were happy enough with that.

Of course, this is no longer the case, and there has been plenty of evidence to suggest Google and other search engines like blog posts to be longer.

The most important thing is to say what needs to be said

Before we go on for too long, the most important thing to consider is that a blog post should only be as long as it needs to be. If you can genuinely say everything you need to say in 200 or 300 words, this should be the length of your blog post.

It might not be an answer that everyone needs to hear or a post that everyone must read, but for the audience that matters, this focused blog post will be ideal. If it pleases your audience, that is the most important thing.

Of course, if you are looking to rank well on the leading search engines, this sort of post can do well, but it might not place you in front of a massive audience. Whether this is important to you depends on your outcomes for the blog.

If you want to make blog posts that answer questions and provide people with insight, write a post that is only as long as it needs to be. If you are looking to draw in as many people as possible, it might be a better idea to include this short section in a much longer post, that can draw a wider range of people to your site.

What are other bloggers doing right now?

The New Blogging Statistics for 2021, compiled by Orbit Media Studios spoke with more than 1,000 bloggers.

Their study found that blog posts are getting longer, with the average length of blog post for 2021 coming in at 1,416 words.

In 2014, the average length of a blog was 808 words. The 1,000-word average was breached in 2016, with 1,054 words. In 2019, the average rose to 1,236, moving to 1,269 in 2020 and experiencing a larger jump this year.

The same study indicates:

  • 6% of respondents post blogs with fewer than 500 words in 2021
  • 32% of respondents post blogs of between 500 and 1,000 words
  • 31% of bloggers post content that is between 1,000 and 1,500 words
  • 18% post content that is between 1,500 and 2,000 words
  • 14% of bloggers post content that is greater than 2,000 words

There is a downwards trend for blog content of between 500 and 1,000 words, while the categories for 1,000 to 1,500 words, 1,500 to 2,000 words and 2,000 words are all trending upwards.

Are longer blogs getting results?

If you are going to write a longer blog, or outsource a lengthier blog, you want to know it will achieve results. While there are no guarantees when blogging, the respondents who write longer posts report “strong results”.

Of the bloggers who post less than 500 words, only 16% say they achieve “strong results” from blogging, while 17% of respondents in the 500 to 1,000 words category say this.

However, 30% of respondents in the 1,500-to-2,000-word category think they achieve “strong results” and 33% of the bloggers creating 2,000 to 3,000 posts say they achieve “strong results”.

For the writers that create and share blog posts of more than 3,000 words, 36% said they achieve “strong results”.

There is possibly an argument that the writers creating longer posts are more determined to see results, and might do other things to promote their work. However, on the face of it, it does appear that bloggers who write longer content get better results, which is certainly something to think about.

It used to be that long-form blog content was a secret weapon years ago, but this is no longer the case. It is now looking as though blog content needs to be longer to grab attention, and provide your audience with everything they are looking for.

Of course, as has already been said, don’t write long content for the sake of it, focus on saying what needs to be said, and then moving on!

Contact Agent Blogs for longer blogs that help you get results

There is no denying the thought of a lengthy blog post is very off-putting to many people. If you don’t have the time, let alone the inclination to write such a post, you might think that you will never achieve your aims.

However, this doesn’t have to be the case. Outsourcing blog content to experienced professionals with a strong track record will help you have the content which bloggers believe achieve the best results. We are more than happy to craft and create longer blogs which ensure you connect with an audience and achieve the best possible results.

At Agent Blogs, we deliver blog content tailored to your business, tying in with the needs of your audience, and which get results. If you are looking to achieve great results, contact us today, and we will be more than happy to assist you.