2022 Blog Marketing Tips – It’s Never Too Early To Plan For Success

It is helpful for businesses to plan ahead, and when it comes to your blog content, having plans in advance makes sense. This is why you should already be thinking about 2022. We still need to finish off this year in style, but if you have one eye on the next year, and how to achieve success, you will make the process simpler.

It may sound like a cliché, but it’s never too early to plan for success.

At Agent Blog, we appreciate people want to know what will happen next year, and beyond. There is a tendency to think that a New Year brings a massive leap forward, but the reality is, there will be incremental moves forward, and they are happening all the time.

It is unlikely that 2022 will see a massive change in how businesses blog, but there are always new or emerging trends to consider and look into. If you need any guidance when it comes to blogging for your business, you will find we are here to assist you.

The quality of content will always matter

A Growth Badger study into what makes a blog successful provides a helpful reminder of what people are looking for when they read a blog:

  • The quality of content received a score of 8.8 out of 10 with respect to what is important
  • Having eye-catching headlines and intros received a score of 8.5 out of 10
  • The SEO nature of the content achieved a score of 7.6
  • Engaging email subscribers picked up a score of 7.2
  • Having a good blog name and URL earned a mark of 6.3

For all the focus on emerging technology and having new ways to engage an audience, it should be clear that having great quality content is the most important factor when putting a blog out into the world.

You can have a stunning looking blog page that is very engaging and which offers plenty of ways for people to connect with you, but ultimately, if the content isn’t up to a high standard or of interest to your audience, your blog will not achieve what it is could.

Therefore, in 2021, in 2022 and beyond, you should always place the quality of content found on your blog as a priority.

At Agent Blog, we are more than happy to assist with this. We are highly experienced with blogging, and we are pleased to say we have helped many professionals and companies enjoy the benefits of researched and customer-focused blogging. To find out how we can help you achieve blogging success in 2022, please get in touch.

You should utilise technology to enhance your blog

You should plan to work smarter, not necessarily harder in life, and in business.

The growing availability of technology products and software means there are opportunities for you to create better blog content in less time. It is important to choose options which don’t compromise on the quality of the work you create; you need to find options which enhance your output.

We are firm believers in blogs having much more than the written word. In today’s world, a blog needs to look as aesthetically pleasing as it is interesting to read. We recommend adding in images, video clips and infographics throughout the content to engage readers, to keep people’s attention and to explain some points in more detail.

For a lot of people, creating images and video content is more time consuming and a harder task than writing words!

If you need assistance in this area, you can always call on a professional to do the work for you, but if you are on a limited budget, it might be worth checking out the growing number of sites and providers which add a visual edge to your content.

Analysis is crucial in creating the best blog

For us though, the most important thing that will enhance your blog is the use of technology in analysing your blog content.

You will need to create some pieces at first to get you started, but when you develop an understanding for which topics or style of content is popular with your audience, you can consistently create the content that is best for your business and audience.

A lot of people feel overwhelmed when it comes to analytical methods and measures, but help is at hand. Depending on which platform your blog is on, or how it has been set up, you should have charts and graphs which detail important things which give you some quick things to focus on in presenting your blog in the best manner.

Things to look out for include:

  • Knowing where your visitors are from, and how they reach your site
  • On what days (especially in relation to posted content) people arrive on your site
  • The popularity of each post
  • What people do after reading a post

If you have this information, you start to develop a picture of where your audience is, how you reach them and what they like. Armed with this knowledge, it should become simpler to create the content your audience wants to see.

Be mindful of using too much technology to create your blog

Of course, while technology is of great benefit to writers and creators, it isn’t the be all and end all, not just yet anyway.

There is a rise in Artificial Intelligence (AI) technology with respect to writing content. You might not be too familiar with these options, and it must be said, they look good. There is no denying that the use of AI in blogging is on the rise, and you might be surprised at some of the leading companies using this method.

Let’s face it, the use of AI technology to write content means the work will be produced faster, and most likely cheaper. It is inevitable that businesses will like the sound of this, and will turn to automated content to fill their pages.

If all you are focused on is creating a lot of content that sits on your site and hopefully boosts your reach on search engines, the use of AI will be of interest.

However, the quality of the writing generated from these providers still isn’t enough for firms to rely on. If you are looking for tailored content that speaks about your business, what you believe in, what you do, and more importantly, which is right for your audience, AI technology isn’t in a place to deliver it yet, and it won’t be in 2022.

If you are looking a few years down the line, perhaps it will be, but not for now.

Consider a situation where you and a rival business use the same AI platform to generate content. If you use the same keyword terms, and you have the same location and same sort of end user in mind, there is every chance the content you create will be along very similar lines to your rival firm.

The idea of receiving content quickly sounds good, but if what you receive is similar to what other firms in the same position as you receive, is there any benefit to it?

Until the standard of AI writing is capable of taking the nuances of your business and distilling that into every post, the content of this technology will remain slightly flat and insipid. It is getting better, but the quality isn’t there yet.

Do you need help creating blog content for 2022?

At Agent Blog, we love blogging, and we know many people or firms don’t have the time or energy to create the blog content their business deserves.

We have helped many businesses find their voice, and share it with the world. The right approach for one company might be the wrong approach for another. Thankfully, we have worked with many companies, and we take the time and effort to develop content that is tailored to their business needs, and what customers want.

If you would like to deliver blog content that helps you achieve success in 2022 and beyond, contact Agent Blog today.